Kambi and LeoVegas join forces for innovative sportsbook partnership

Posted On: June 19, 2023

Kambi and LeoVegas join forces for innovative sportsbook partnership

Kambi Group and LeoVegas Group Announce Extended Sportsbook Partnership

Kambi Group, a major player in the sports wagering industry, has announced an extension of its sportsbook partnership with LeoVegas Group, a well-known member of the iGaming industry. The deal sees Kambi continue to provide top-notch sportsbook technology and products to LeoVegas, including their AI-powered commercial system and innovative Bet Builder product.

This extended agreement is the second phase of the established relationship between the two companies, which began in 2016. Under this new partnership, the growing portfolio of Kambi-backed wagering brands of LeoVegas including BetUK, expekt, and LeoVegas, will continue to benefit from Kambi’s advanced technology.

Kristian Nylén, CEO of Kambi, said, “Our team is delighted to unveil the extension of our companionship with prominent LeoVegas Group, an esteemed global operator known for its impressive achievements. The decision to update this cooperation is a clear affirmation of the exceptional quality and innovation that Kambi’s advanced technology provides. We remain committed to spearheading the development of betting entertainment and delivering unparalleled practices to users worldwide.”

The Chief of Sports Strategy at LeoVegas, Per Carlander, also stated, “Now, we have found the ideal partner to support us in achieving these goals. Our team is committed to supplying clients with the ultimate iGaming practice and to fulfill that promise within the industry of sports wagering, we must prioritize innovation alongside our partners. As a result, we are excited to continue working with Kambi because their knowledge perfectly complements our goals.”

LeoVegas Group is looking to launch its sportsbook under several brands in new regulated markets this year, recognizing the strategic importance of sports wagering as a crucial area for expansion. Last year, the company reported a remarkable 30% year-on-year surge in profit solely from sports wagering, underscoring its growth potential in this domain.

This is undoubtedly a considerable step forward for both Kambi and LeoVegas Group as they continue to deliver outstanding betting experiences to users across the globe. Through this fruitful companionship, there is an assurance that the iGaming industry’s growth will escalate significantly.